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Best Gym
The Zoo Health Club
3001 SE Fifth St.
Fort Lauderdale 33316
954-525-7010
Eduardo, the aerobics instructor who is trying to kill you, looks at you with zero sympathy as you lift the medicine ball above your chest, looking not unlike a dying cockroach. "Get stronger!" he says. And you do. Tough and unsmiling as Eduardo is, you still manage to feel very happy, very healthy, and very buff by the end of his Circuit Sculpt class, during which you'll race from station to station lifting weights, doing squats, and performing a sick amount of lunges. The other instructors -- like kickboxing coach/Japanese drummer Roy or cute little bendy thing Tara -- also make exercise a good time at the Zoo.
It's not a big place, but what lacks in space it makes up for in homey quirks. The bottom floor of this Fort Lauderdale beachside institution fits only the check-in desk and a smoothie bar. The second floor has just one aerobics room and a modest assortment of free weights, exercise bikes, and machines. But the roof is like a ghetto penthouse. Sure, the free weights are a little rusty from the weather, but here, you can join a cycling class, get a tan, watch kiteboarders, take in the sunset (or sunrise), and feel superior to all the fatsos down below. Membership (about $45 a month) includes a parking pass.
Read Article
U.K. Fitness Market Reaches $5.3 Billion Pound for pound, the industry’s value continues to soar
The U.K. health and fitness sector continues pushing along its progressive path, and is now valued at $5.3 billion. Over the last five years, the industry has demonstrated steady growth, with its value up 5% and demand for health and fitness clubs up 16% according to a report by Market and Business Development, a U.K. – based market- research firm.
This boom time is attributed to several factors – an increase focus on the U.K.’s emerging obesity crisis; a surge in demand for celebrity- led programs; and an uptick in disposable income. All of this growth has resulted in concerns about competition and saturation in the industry, resulting in moderate annual growth levels.
In addition, membership fees have decreased in the private sector, which is translating into more growth in value than in the public sector.
As the U.K. industry expands, a key player will be assuming a lead role. Harm Tegelaars, the former chairman of the U. K.’s Fitness Industry Association (FIA) and a former special advisor to IHRSA’s board of directors, will become president of the European Health and Fitness Association (EHFA) at the end of the year.
November 18, 2007
Dear Franchise Partners,
Last week I proudly announced the fact that after numerous months of discussions, our company has reached an agreement that will take Liberty Fitness and Weight Loss to new heights.
As you are aware, our company while striving to increase market share, has been combating many competitors in the industry. Since my becoming involved in the day-to-day operations my personal goal has been to bring our facilities to the forefront of women's fitness and weight loss industry.
In my quest to take Liberty Fitness and Weight Loss to the top of the industry, I have been in constant communication with several industry leaders. The company that most impressed me is Diversified Health and Fitness Corporation. Diversified Health and Fitness has extensive experience in operating over 1200 women's fitness centers worldwide for the past 35 years. The company in particular whose name we will reserve at this time was the second largest chain (behind Curves) in the women's fitness center arena. The company continues to service over one million members worldwide.
I have spent countless hours discussing the many ways, which would enable our company to become part of this remarkable organization. Diversified, after selling the large chain of women's only centers has been busy creating new brands. One of the concepts is a coed family fitness centers that, in just a few short months has received over 500 applications to open clubs worldwide. www.zoogym.com The other brand and one we are extremely excited about joining forces with is Rejuvenate Health, Fitness and Med Spa exclusively for women. http://rejuvenatehf.com. Interest in this brand has been remarkable and it is expected that rejuvenate will also have hundreds of facilities open within the next 12 months. I am sure when you hear of our involvement you will be very excited about our future plans.
You will see that the vision of Rejuvenate enhances our diet and exercise concept to allow the potential to embrace and upgrade services as you grow and as we grow together. Not only will we continue to focus on Women's Health, Fitness and Weight Loss… the opportunity for clubs to also offer several Med Spa services is also part of the future vision. The implementation will be simple and the profits margins are nothing short of astounding. Diversified will be involved every step of the way in our upgrade.
The number one priority will be to focus with you to add members in your clubs and to have the expertise around you that know how to do this better than ever before! Most definitely, this is the biggest immediate opportunity that I see for you. The Franchise Services and Operations Team at Diversified are very experienced at building women’s clubs. My goal was to always secure the very best opportunity for your ongoing success. When Mike Snyder joined me as our President and COO, we continued to share that goal together.
Joining with Diversified allows us to have the right infrastructure to make things happen faster for the health of your business. I am thrilled about what this means for all of us and most of all, I am thrilled for what I believe it will mean to you as franchise partners.
The Diversified marketing will come in three phases. Initially, they will create and help us implement a simple membership drive that will add hundreds of members to each of our facilities within a short period of time. This alone should take a lot of pressure of our operating overheads. What is also exciting is that Diversified, as a sign of good faith and commitment has agreed to absorb the majority of costs associated with this membership drive.
Diversified corporation is comprised of several world-renowned individuals with extremely impressive credentials in the health club business. Diversified is a very professional company that believes in becoming “partners in success” with their franchisees. They are strong believers in hosting annual conventions, monthly teleconferencing calls, daily corporate support services calls while providing, at little or no cost to the franchisees, all the necessary marketing tools to immediately launch productive membership drives. Banners, posters, lead boxes, stick signs, and custom designed postcards are just a few items that you can expect to receive from Diversified. The company will also provide, at no charge to our franchisees, simple to use new member orientation guide that are laminated and very attractive. This insures that each presentation will be thorough, concise and precise. Diversified also believes in the soft sell by offering women several options on membership plans.
Each club will be assigned a corporate support director to focus on special needs of each club in order that we better understand your demographic profiles and socio economic groups. Diversified will also do an in-depth study of your specific 3 to 5 mile radius to better understand your specific market place. The Liberty web site will also be upgraded dramatically and will include a stronger lead generation program software allowing prospects to log on LibertyFitness.com and be directed to the nearest club automatically. Attractive special offers will invite prospects to simply give us their name, e-mail address and phone numbers. Over time, e-mail lists of prospects become an invaluable tool in sharing future promotions. The web site also has a private members only section featuring a chat room which will allow franchise partners to communicate with the Diversified team and amongst themselves. Some of what I describe you may feel you already have, but it is not the magnitude of what Diversified is planning for our site... it will become much more sophisticated and powerful.
We are well into this transition, and it is exciting! Many of you have already been talking with the fine team at Diversified and of course, I am very happy and delighted to discuss the transition with each of you as well. Rachel Garreau, franchise support services from Diversified Health and Fitness, will contact you. Rachel’s goal will be to coordinate the best time for you to have a conversation with the Executive Team. Following this initial call, you will be in contact with several department heads which will start positioning your club for a fresh new membership drive.
I cannot tell you how happy I am about this opportunity for all of us! This opportunity gives Liberty Fitness and Weight Loss a greatly improved game plan that will focus on improving your bottom line not only in the short run, but for a long time to come.
It remains an honor and a privilege to work with you.
God bless and continued success,
Linda |
IN PURSUIT OF HEALTH AND FITNESS
Partners in Success
THE ZOO HEALTH CLUB OFFERS AFFORDABLE FITNESS FOR EVERYONE! |
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